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A hub for video game enthusiasts


GameCase actually started life as GameTrack, a project that I worked on independently for a few months. The project was small in scope - I wanted an app that I could use to track my video game collection - however, I also explored additional features that might expand it's usability, such as a built in store, or news feeds.

User Flow

GameTrack started life as a few sketches in my notebook. As this was initially just a project for myself, I drew out user flows according to how I would like to use the product.

Visual Design

I wanted a style that would be relatively non-descript, as the artwork in the games themselves was incredibly diverse. I chose some key colours and decided on a neon style, which I could overlay over the key art of each game to help with artwork that would otherwise clash.

Making the game the hero

Where possible, I tried to keep the game art as prominent as possible. Not only did this showcase some great artwork, but it made it much easier for the user to navigate the app, as less reading is required if they recognise the artwork.

Clickable Prototype

I made GameTrack into a clickable prototype to send out to friends and family, in order to gather further feedback.


Switching to GameCase

Through testing GameTrack, I received really valuable feedback on what customers wanted from the product. In particular, more customisability and a more minimilist UI were comments that I heard many times. Furthermore, I'd linked up with a developer to begin building the app, so this was a natural opportunity to do a soft reset of the product.

I started to rebuild the app from scratch, focusing on redesigning flows that I had actionable, meaningful feedback on.

User Onboarding

One issue I'd uncovered with GameTrack is that it's new user experience was one size fits all. Gamers, and game collectors, can differ greatly in what games they're interested on, and what platforms they have available to them.

I rebuilt onboarding to ask the user about these preferences, so that the rest of the app would only present relevant information to them.

Lightweight Design

Much like with GameTrack, it was a priority to keep the games as the primary visual element of the app. I also used significantly more white space in the design, letting the artwork breath and making the typography clearer and easier to process.


Much of the app involved ordered lists, and many actions in the app were triggered when viewing these lists. We spent a lot of time working on the layouts and functionality of these lists.

In particular, we found that clear iconography was an effective way of communicating information, rather than using type. This also allowed us to keep the elements lightweight.

Dark Mode

A number of our testers noted that turning on the app during a gaming session can be a blinding experience, as they are often dimming the lights when playing. We'd built the app to be modular in it's design, so it was an easy piece of work to add a night mode.
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